Naming, Brand, Web Design, Printed Collateral, Packaging, Digital

Give a Shuck

Client: Shuck & Awe
Creative Director: Bridget Kelley
Printing: Moo
Ribbon: Ribbon by Design
Location: Upstate, New York

Brand, website, and packaging for Shuck & Awe, based in Upstate New York, that designs and creates beautiful shell art for every type of occasion.

Born from a quarantine shed cleanout and a newfound hobby, Leah Tyrrell elevates already beautiful shells or "sea trash" she fondly refers to it into decoupage dreams. Working with Leah previously on her restaurant's website and menu design, I knew this brand had to be elegant and classic with a dash of cheekiness, just like its founder. After rounds of texts back and forth brainstorming at 11 pm, Shuck & Awe was born. In casual conversation, Leah and I would go back and forth with statements like "you are shucking amazing" and "shuck it, do it." We knew we had to incorporate those sayings into the brand itself because it was hard to stop finding new fun "shucking" statements.
We did the complete brand, an Instagram launch, a custom e-commerce website on Shopify, initial packaging, ornament ribbon, and additional print collateral for packaging purposes.

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